Tue, Feb 10 2015 4: 46 pm | Comments
Macbeth Sign post Licensing Partnership With Mercer Villa & North Hill
New York, NEW YORK CITY (February 10, 2015) – Saban Brands (SB) today announced that it had signed two strategic licensing arrangments made with The Mercer House and South west Hill for its fashion and your life style brand, Macbeth. Established in 2002 with rock music as its day job, Macbeth was created to bring authenticity on top of that design to fashion footwear just for musicians. The footwear brand as soon as possible caught on with fans of music genres around the world, and has seeing that expanded into a complete collection of add-ons and accessories.
The Mercer Villa will serve as Macbeth's global running footwear partner and has exclusive rights to positively apparel and accessories in America. The Mercer House is a which leads multi-brand apparel distribution company formed by industry veteran, Steven Nadler. Brian Krauss, former founder with skateboarding apparel and lifestyle label IPATH, will serve as The Mercer House's President of the Macbeth splitting. The Mercer House will new item its Macbeth footwear and add-ons product this fall.
"I've at all times loved and respected Macbeth for its awesome position within the industry and see this is what as an incredible opportunity with Saban Brands Lifestyle Group's partnership, " said Steven Nadler, President during the Mercer House.
Brian Krauss appended, "I also see amazing intercontinental potential through this partnership. Suffering from elevated product, expansive marketing goals and music as the universal tongue for our target demographic, we problem the Macbeth business to grow on an ongoing basis. "
Additionally , North Hill definitely serve as the exclusive Australia on top of that New Zealand apparel licensee just for Macbeth. North Hill's Autumn/Winter add-ons line for Macbeth has just revealed with David Jones in Australia. Plus, North Hill will also offer have any design and sourcing expertise to positively current and future retailers on top of that licensees.
"It's a privilege to turn into associated with Saban Brands and its new Lifestyle Group. We have much to develop from their history, innovation and guidelines, " said Stan Wan, Encargado and co-owner at North Slope. Of Macbeth, he said, "It's rare to see a brand born within such an authentic footprint. To be a technologies this global team to take Macbeth to its creative and retail potential is truly exciting. "
Da Castle, Managing Director of Saban Brands said, "The Mercer Villa and North Hill companies are respectable in the footwear and apparel field. We are thrilled to partner with top in class licensees like them grow older take Macbeth to the next level. "
The very Mercer House will show the arriving Macbeth Fall 2015 collection inside a AGENDA Show in Las Vegas, NV in February 2015 (Feb. 16-18) at Booth A5.
Established all the way through 2002 with rock music becasue it is muse, Macbeth originated as a running footwear line and continues to expand to apparel, accessories and lifestyle commodities. Inspired by musicians, designed by actors and seen by millions of buyers, Macbeth reflects a lifestyle of self-expression. The footwear, apparel and gadgets are currently sold at specialty retailers across the nation, Europe, Australia, Japan and Southeast Asia. Macbeth is a property with SB Lifestyle Brands LLC. For more info, visit www.macbeth.com
The Mercer Villa is a leading, full service multi-brand licensing and distribution company with lifestyle brands. Headquartered in Montreal, QC, The Mercer House started out in 2011 by industry veteran Steven Nadler, and shortly thereafter worked with industry giant Buffalo Mark Bitton; bringing a combined connection with 40 plus years in sales at both wholesale and shoe wholesales fronts. The Mercer House is acknowledged for its unquestionable brand building abilities and extraordinary relationships with the best customizable boutiques, chain and department stores. The very Mercer House prides itself inside the ability to grow partnerships and components for longevity.
Today, The Mercer House is proud to be the confidential distributors for Tom Tailor on top of that Ragwear for the USA and North america, as well as the exclusive Canadian Licensees/Distributors just for Billionaire Boys Club, Modern Récréation, Rocksmith NYC, Wutang Brand Limited, Famous Stars and Straps on top of that Reason clothing. Additionally , The Mercer House is the Master License rack globally for Macbeth Footwear on top of that apparel for North America
North Slope is a creative and strategic print agency specializing in building vertical undertaking models for the fashion industry. South west Hill's goal is to extend finally, the boundaries of brands, to generate fresh new insights and alternatives, and to craft long-term value for its followers.
Produced in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a superb portfolio of properties in the excitement and lifestyle sectors. SB pertains a global 360-degree management approach to evolving and monetizing its brands involving content, media, marketing, distribution, training and licensing and retail to markets woman and consumers of all ages. Saban Methods Entertainment Group (SBEG) aims to in develop innovative branded content whom resonates with consumers across a lot of media platforms. SBEG's growing excitement portfolio of brands includes Pressure Rangers, Julius Jr., Popples, Mania Petunia, Emojiville and others in invention. Saban Brands Lifestyle Group (SBLG) was established to drive major expansion even though company's diverse portfolio of fashion on top of that lifestyle properties. SBLG's portfolio latest includes Paul Frank, Macbeth on top of that Mambo. SB operates a global link of offices in Los Angeles, New york state, London and Sydney. For more information, take in www.sabanbrands.com.
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